Hydrogen power

Japan and Shell giving this a push again, good for them!

https://www.ft.com/content/74970ba2-f7f7-11e6-bd4e-68d53499ed71

https://www.bloombergquint.com/markets/2017/02/20/shell-takes-one-small-step-to-fuel-toyota-s-giant-hydrogen-leap

Japan on hydrogen in general http://undiscovered-japan.ft.com/articles/driving-a-revolution/

and more from before:
http://nickhorslen.blogspot.co.uk/search?q=hydrogen

Along with Lithium and other scarce resources on earth that impact on the environment and ecology ie fossil fuel, we need the competition to continue!!

PS. Elon Musk first position SpaceX to mine helium from the moon to assist with nuclear fusion and hydrogen powered futures!