Why You Should Stop Brainstorming AND BrainSWARM

BrainSWARMING: The narrative is dull as are the examples but the principle is sound today, not that they should trash brainstorming in its entirety http://blogs.hbr.org/2014/03/why-you-should-stop-brainstorming/




If you put the "corp speak" to one side, in this day and age of crowd collaboration and learning, there's merit in this approach, don't you think? Vision and purpose with a good dose of JFDI, competence and sharing, maybe?